Work Experience:

• Independent Product Designer & Design Engineer 2024 – Present
  • Building and validating new product ideas.
  • Tokyo, Japan
• Product Designer at WhatsApp 2021 – 2024
  • Led the design of WhatsApp Business Discovery from early exploration through to launch as Business Search. Redesigned inbox management for business users, introducing labels and filters. Contributed to the WhatsApp first-message experience.
  • London, UK
• Senior UX Designer & Design Manager at Google 2019 – 2020
  • Design manager for the Google Health visual design team, serving as parental leave cover. Supported design work on Google Care Studio, a clinician platform for doctors in the US. Co-led the creation of healthcare design patterns for Material Design 3.
  • London, UK
• UX Designer at Google DeepMind 2017 – 2019
  • Worked on Streams, a clinician app for AI-powered patient deterioration alerts. Launched Patient Lists, Alert Inbox, and a full app redesign migrating to Material Design. Worked on OCTane-E, a prototype exploring eye-scan segmentation data from research AI models.
  • London, UK
• Product Designer (Contract) at IDEO 2016
  • High-fidelity prototyping support for Rakuten, Hitachi, Suntory, and other IDEO Tokyo clients.
  • Tokyo, Japan
• Product Designer & Front-End Web Developer at Thread 2014 – 2015
  • Led a product onboarding redesign that drove a 49% increase in order value for new users. Led a profile redesign that improved the average outfit rating from 6.2 to 6.9. Developed a new mobile design system addressing usability for 67% of users. Led UI, icon design, and front-end development for the design system.
  • London, UK
• User Interface Designer at ustwo 2012 – 2014
  • Worked on in-house client projects for American Express, Barclays, eBay, Hasbro, and Sony.
  • London, UK

Products:

• Currency 2 2026 Version 2 brings scan to convert, draw to find, and more.
• Quick Codes 2025 The easiest way to create and collect your QR codes.
• Currency 2016 A minimal currency converter for travellers.

Personal Projects:

• Big Sur Icons 2021 A collection of redesigned macOS icons.
• A Year in an Instant 2016 Daily instant photos of my first year living in Japan.
• 15 Days in Japan 2013 A photographic diary of my first trip in Japan.

Talks:

• Side-Projects Presentation at Meta 2022 Design at Meta London Meetup.
• Turning the Abstract into Reality 2020 Adobe MAX
• Zen & the Art of Design Systems 2020 Panel Discussion. Hosted by Adobe.
• Keynote Speaker 2018 DIGICOM 2018
• Building Design Systems as a Team 2018 Bristol Product Design Meetup.
• Validating Product Ideas with Design Sprints 2016 UX Talks Tokyo. With Roy Husada.

Interviews:

• Danielle Newnham Podcast 2024
• Lovers Magazine 2018

Education:

• Quantic School of Business and Technology 2026 – 2027 Executive MBA
  Online
• University of the Arts London, Central Saint Martins 2008 – 2012 BA (Hons) Graphic Design, Specialization in Interaction Design
  London, UK
• Escola Artística de Soares dos Reis 2005 – 2008 Professional Diploma in Graphic Design and Visual Communication
  Porto, Portugal

Certifications:

• d.MBA Certificate Business for Designers
  2026 d.MBA
  • Online
• Data Science Short Course 2019 General Assembly
  • London, UK
• MBA Essentials 2018 The London School of Economics and Political Science
  • Online
• HMX Fundamentals Physiology, Immunology, Biochemistry and Genetics
  2017 Harvard Medical School
  • Online

Awards:

• Google Award for Excellence 2020 In honor of critical contributions to Alphabet’s COVID-19 response.